Our story
About SHOPFR
SHOPFR is a French wardrobe: dresses, knitwear, tailoring, shoes and leather goods, chosen piece by piece in small runs.
SHOPFR began with a short list: the pieces we actually wear out. A silk dress that survives a long dinner. A jumper heavy enough for a cold platform at 7am. Boots that can be resoled. Things that do not need to be replaced next season.
So we buy the way a shop used to — by hand, in small quantities, from ateliers we can name — and we photograph everything exactly as it arrives. No colour retouching, no shape correction, no invented urgency.
How a SHOPFR piece is chosen
01
Bought by hand, in small runs
We order from ateliers we can name, in quantities small enough that we can afford to be wrong about one piece and right about the rest.
02
Photographed as it arrives
No colour retouching, no shape correction, no styling tricks. What the fabric looks like on your screen is what turns up in the box.
03
Kept until it sells out
Nothing is discounted to create urgency and nothing is quietly reissued. When a piece is gone, the page goes with it.
Why the catalogue is organised this way
Four worlds (Femme, Homme, Enfant, Maison), twenty categories, and a handful of edits — new in, essentials, last chance, archive. If you know what you are looking for, you should be able to reach it in two clicks; if you do not, the categories are broad enough to browse.
Practical promises
Every price you see is the price you pay. Every size listed exists. Every order ships from France in one to two business days, and anything unworn can come back within thirty days.